The Rich Ten could not be launching at a more perfect time. Jeff Rich's book, Watershed: The French Broad River, published by Photolucida (he won the Critical Mass Book Award for this work in 2010) is printing as we speak. The exhibition and book launch will open at Jennifer Schwartz Gallery on February 1. The exhibition will be touring around different galleries and museums across the country after it's debut. . . in short, Jeff Rich is white hot.
When I first sat down with Jeff to look through his portfolio, I was immediately drawn to two of the images he created on Steve Harris' property along the Nolichucky River. Jeff's project, Watershed, covers such a large geographic area that he cannot spend too much time or film on one small area of land. In comes The Ten. The Ten gave him an opportunity to revisit this area he was drawn to and spend time photographing it in detail.
I think we are all the better for it.